Hamburglar Returns: Chasing America’s Most Wanted Burgers
In an exciting turn of events, McDonald’s has brought back the Hamburglar, but this time, he’s not just sneaking around your local restaurant—he’s hitting the road in pursuit of the country’s most irresistible burgers.
Last year, McDonald’s amped up their classic burger game, rolling out a new recipe that features melted cheese, softer buns, and a juicier taste, thanks to the addition of white onions grilled directly into the patties. This upgrade has been a hit with fans, and now, these burgers are finally available nationwide.
The Hamburglar is Back With a New Ride
On Jan. 29, 2024, the world got its first glimpse of the Hamburglar’s new ride—the Burgercuda. This isn’t just any car; it’s a custom 1970 Plymouth Barracuda decked out with the Hamburglar’s iconic black-and-white stripes, and it’s packed with burger-themed features, including a unique burger-warming console.
This bespoke vehicle marks the Hamburglar’s bold move to elevate his burger-stealing antics. He’s now embarking on a coast-to-coast journey in the Burgercuda, aiming for the ultimate burger heist.
How Fans Can Get Involved with the Hamburglar
There is a twist to this re-introduction that involves McDonald’s fans! If you spot the Burgercuda, you can scan the vehicle’s code to score an Arch Card and exclusive Hamburglar-inspired merchandise. This is your chance to try the new and improved burgers at your local McDonald’s. Plus, whether you catch a glimpse of the notorious burger bandit or not, fans have a chance to win free McDonald’s burgers for a year by visiting SpotHamburglar.com.
Tariq Hassan, McDonald’s Chief Marketing and Customer Experience Officer, expressed excitement about the campaign. “McDonald’s has always been synonymous with delicious burgers. When we have the chance to enhance our iconic offerings, we seize it. The revamped burgers have attracted our biggest burger fan – the Hamburglar. We invite our customers to join the fun and keep an eye out for him on his burger-stealing spree.”
Details For the Hamburglar’s Custom Ride
Spotting the Burgercuda should be a thrilling experience for fans. This custom car not only helps the Hamburglar in his escapades but also makes it easier for fans to spot him.
The vehicle is adorned with the Hamburglar’s signature black-and-white stripes, both inside and out, and features red accents, his logo on the headrests, burger-themed hubcaps, and even a spare tire that looks like a giant cheeseburger. Additionally, the car boasts a secret burger warmer, ensuring the Hamburglar’s loot remains hot and delicious.
Details for the Promotional Sweepstakes
The Hamburglar’s catchphrase, “RBL RBL,” is also featured prominently on the car, adding to its unique charm.
So, keep your eyes open for the Burgercuda and make your way to McDonald’s to try the new burgers that have everyone talking—before the Hamburglar beats you to it. The sweepstakes runs from Jan. 29 through Feb. 25, 2024.
